Milkwood Research
About Milkwood Research & Surveys
Milkwood Research & Surveys provides independent, on-the-ground insight into how UK distributors, manufacturers, and service providers are performing in the real world. We specialise in gathering practical, operationally relevant feedback directly from the independent retailers, trade contractors, and small businesses who rely on these supply chains every day.
What We Do
Our work focuses on the fundamentals that matter most in B2B relationships: stock availability, delivery performance, customer service, product mix, pricing perceptions, and the overall ease of doing business. Through structured interviews, field visits, and targeted surveys, we build an accurate picture of how suppliers are viewed by their customers and where improvements can drive measurable commercial benefit.
Why It Matters
Large organisations often struggle to maintain a clear view of what is actually happening across their distribution networks. Independent retailers and trade buyers experience the day-to-day friction points long before they appear in financial results. Our research helps clients bridge that gap, uncover emerging issues early, and prioritise operational actions that strengthen loyalty and improve competitiveness.
Our Approach
We prioritise clarity, neutrality, and real-world detail. Every engagement is tailored to the client’s sector and customer base, ensuring that the insights we deliver are specific, actionable, and grounded in the realities of the UK market. Whether you want a broad industry overview or a targeted assessment of customer sentiment, we provide research that cuts through assumptions and delivers evidence you can act on.
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